The RockResorts brand was created in 1956 by Laurance Rockefeller, a legendary conservationist who was committed to developing luxury resort hotels in spectacular natural environments. The resorts formerly branded under the RockResorts identity include Caneel Bay on St. John in the U.S. Virgin Islands; Little Dix Bay on Virgin Gorda in the British Virgin Islands; The Lodge at Koele, Manele Bay, on the Hawaiian island of Lanai; The Mauna Kea on Hawaii's Big Island; Kapalua Bay Hotel on Maui; The Hyatt Dorado Beach, Cerromar Beach, in Puerto Rico; and The Woodstock Inn in Vermont. In addition, Grand Teton Lodge Company in Wyoming was part of the original RockResorts brand and still is today.
The Rockefeller family sold the brand to CSX Corp. in 1986. CSX subsequently sold the brand to VMS Realty in 1989. The properties were sold off and the brand remained dormant until its purchase by Olympus Hospitality in 1999. Olympus then rebuilt the brand with five resort hotels: Cheeca Lodge & Spa, The Equinox Resort & Spa, La Posada de Santa Fe, Rosario Resort & Spa, and Casa Madrona Hotel & Spa. After Vail Resorts acquired a majority interest in RockResorts in December 2001, additional luxury properties were added to the brand, including The Lodge at Vail, Snake River Lodge & Spa, The Pines Lodge, Keystone Lodge, The Lodge at Rancho Mirage, and The Lodge & Spa at Cordillera.
In keeping with Laurance Rockefeller's legacy, today's RockResorts are luxury resort hotels where guests truly enjoy a sense of place and can explore the outdoor adventures and environmental wonders of their natural surroundings. These lavish resort hotels offer casually elegant accommodations, serene RockResorts Spas® featuring locally inspired treatments and products, renowned golf courses, and award-winning dining. Currently, the RockResorts collection includes The Osprey at Beaver Creek in Beaver Creek, CO; The Pines Lodge in Beaver Creek, CO; One Ski Hill Place in Breckenridge, CO; The Arrabelle at Vail Square and The Lodge at Vail in Vail, CO; La Posada de Santa Fe Resort & Spa in Santa Fe, NM; Snake River Lodge & Spa in Jackson Hole, WY; and The Landings St. Lucia in the West Indies.
Future RockResorts include Balcones del Atlantico in Las Terrenas, Dominican Republic (scheduled to open 2010); (scheduled to open in 2010); Rum Cay in Rum Cay, The Bahamas (scheduled to open in 2013); Third Turtle Club & Spa in Providenciales, Turks & Caicos (scheduled to open in 2013); and The Mansfield Inn at Stowe in Stowe, VT (scheduled to open in 2013).
RockResorts®’ Environmental Stewardship
Founded by Laurance Rockefeller in 1956 and acquired and re-launched by Vail Resorts in 2001, RockResorts has a history of managing legendary hotels that embrace their spectacular surroundings and enhance the natural beauty of their settings. Today, RockResorts reflects Laurance Rockefeller's original vision by recognizing that each hotel's unique natural environment must be celebrated, preserved, and protected for the enjoyment of future generations. In keeping with Rockefeller’s vision for eco-conscious luxury destinations, RockResorts is developing comprehensive environmental programs across the full spectrum of its operations, with a focus on energy and water conservation, renewable energy, sustainable construction practices, waste reduction and recycling, sustainable cuisine, “Green Guestroom” standards, local community outreach, education, and guest activism.
Vail Resorts, Inc. acquired a majority interest in RockResorts, L.L.C. in December 2001, and full ownership of the RockResorts brand in 2005. Vail Resorts, Inc. is the premier mountain resort operator in North America. The Company operates the mountain resorts of Vail, Beaver Creek, Breckenridge, and Keystone in Colorado; Heavenly Ski Resort in California and Nevada, and Grand Teton Lodge Company in Jackson Hole, Wyoming. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN).
- To honor and build upon our reputation for providing exceptionally unique and indigenous luxury resorts.
- To demonstrate sincere commitment to and compassion for our guests, employees, shareholders and community.
- To lead the industry in guest services, financial performance, innovation, integrity and attention to detail.
- To respect and celebrate the natural environment, recognizing that our beautiful resorts and their unique surroundings must be preserved and protected for the enjoyment of future generations.
- To create unparalleled loyalty among our guests by providing personalized service and memorable experiences.
- To recognize and reward our employees for the critical roles they perform in the overall guest experience.
- To passionately contribute to the evolution of the RockResorts brand by capitalizing on its rich tradition and intrinsic value.
- To aspire to a difference that is legendary.
RockResorts’ Operating Philosophy
RockResorts is committed to providing exceptional experiences for our guests, attractive financial performance for our owners and unmatched corporate support throughout the development and management processes. We offer an uncommonly flexible and knowledgeable approach to working with owners and asset managers as, through related entities, we are resort developers and owners ourselves. We employ industry-leading strategies in order to maximize operational efficiencies and yield management, resulting in steady growth in both profitability and asset value. And we provide luxury resort services that create unique, unforgettable guest experiences.
390 Interlocken Crescent
Broomfield, CO 80021