Hotel Jerome, A RockResort, Celebrates Its 120th Anniversary in 2009

Contact:          
Sara Geen / Carrie Mosner      
Laura Davidson Public Relations
Tel: 212-696-0660
Email: sara@ldpr.com / carrie@ldpr.com

HOTEL JEROME, A ROCKRESORT, CELEBRATES ITS
120TH ANNIVERSARY IN 2009

**Aspen’s Crown Jewel Offers 1889-themed “History Buff” Package**

Aspen, CO – May 4, 2009 – The year 1889 marked several U.S. milestones: the first jukebox became operational in California, Thomas Edison showed his first motion picture in New Jersey, and the grand dame of hotels opened in Aspen, Colorado: Hotel Jerome, A RockResort. To commemorate the 120th anniversary of this iconic property, Hotel Jerome introduces a “History Buff” package inviting travelers to learn about Aspen’s history while experiencing luxurious amenities, fine dining and top-notch service at a Colorado classic.

The “History Buff” package at Hotel Jerome is available May 22, 2009 - January 2, 2010 and includes:
• Three nights accommodation in a Deluxe King room
• A historic tour of Aspen with Blazing Adventures, including such areas as Ashcroft Ghost Town, Independence Pass, Watson Divide and Snowmass Creek
• Two complimentary Aspen Crud cocktails at the famed J-Bar (learn its origin and recipe)
• 1889-themed turndown amenities, including Jerome silver dollar souvenir coins, an 1889 photo album of the hotel and “Fun Facts about 1889” card

Rates start at $899, based on double occupancy, providing a savings of 20 percent. Three-night minimum stay is required. Excludes resort fee, tax and gratuities. Subject to availability and blackout dates apply.

During the height of Colorado’s silver boom, Hotel Jerome was born from the vision of Jerome B. Wheeler, the co-owner of New York’s Macy’s department store. He built the hotel to emulate the great European hotels such as London’s fabled Claridge’s – and to create an aura of cosmopolitan civility in the once raucous mining town. The grand hotel was considered a modern marvel: it was one of the first buildings west of the Mississippi River to be fully lit by electricity, featuring 90 guest rooms, 15 bathrooms, indoor plumbing, hot and cold water, steam heat and an elevator. 

Today, Hotel Jerome is more than a place to stay; it’s a place to experience. Surrounded by the magnificence of the Rocky Mountains in the heart of Aspen, Hotel Jerome offers an elegant and relaxed ambiance, impeccable service, unsurpassed accommodations and exquisite dining in two award-winning restaurants. Favorites of locals and guests alike, the celebrated J-Bar offers lively spots for mingling. Each of the 94 richly appointed guestrooms and spacious suites provide a haven of comfort and sophistication.  The hotel embodies the philosophy of Aspen – a balance of body, mind and spirit.  It is often said, “If you haven’t been to the Jerome, you haven’t been to Aspen.” 

For reservations and more information about Hotel Jerome visit WWW.ROCKRESORTS.COM or call 877-412-ROCK (7625).

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About RockResorts
RockResorts, a wholly owned subsidiary of Vail Resorts, owns and operates luxury resort hotels that offer casually elegant accommodations, lavish RockResorts Spas, renowned golf courses, award-winning dining and a variety of exciting outdoor adventures. The RockResorts collection includes The Arrabelle at Vail Square and The Lodge at Vail in Vail, Colo.; Hotel Jerome in Aspen, Colo.; The Osprey at Beaver Creek and The Pines Lodge in Beaver Creek, Colo.; La Posada de Santa Fe Resort & Spa in Santa Fe, N.M.; Snake River Lodge & Spa in Jackson Hole, Wyo.; and The Landings St. Lucia, Rodney Bay, St. Lucia.  Future RockResorts include: Tempo Miami in Miami, Fla. (scheduled to open in 2010); Balcones Del Atlántico, Dominican Republic (scheduled to open in 2010); One Ski Hill Place in Breckenridge, Colo. (scheduled to open in 2010); The Mansfield Inn at Stowe in Stowe, Vt. (scheduled to open in winter 2011/2012); Rum Cay Resort Marina, The Bahamas (scheduled to open in 2012); and the Third Turtle Club & Spa, Turks and Caicos (scheduled to open in 2013).