RockResorts Environmental Program

"Our environment is part of us. How we care for our environment and live with it, utilize and enjoy it, determines the kind of people we are and will be."
—Laurance S. Rockefeller

Founded by Laurance Rockefeller in 1956 and acquired and re-launched by Vail Resorts in 2001, RockResorts has a history of managing legendary hotels that embrace their spectacular surroundings and enhance the natural beauty of their settings. Today, the RockResorts legacy reflects this original vision by celebrating the natural environment and recognizing that its beautiful resorts and their unique surroundings must be preserved and protected for the enjoyment of future generations. 

In keeping with Rockefeller’s vision for eco-conscious luxury, RockResorts is developing comprehensive environmental programs across the full spectrum of its operations with a focus on energy and water conservation, renewable energy, sustainable construction practices, waste reduction and recycling, cuisine, local community outreach, education and guest activism.

Vail Resorts Corporate Social Responsibility Statement

We are the premier mountain resort company in the world and a leader in luxury, destination-based travel at iconic locations. Simply put, our product is the great outdoors and as such, we have a special obligation to protect the environment in which we live and work.

Our mission: Extraordinary Resorts, Exceptional Experiences.
Our Company operates in three segments: Mountain, Lodging and Real Estate. They are highly integrated and interdependent.

Everything we do needs to be aligned with our five stakeholders:

• Our Guests
• Our Employees
• Our Communities
• Our Shareholders
• Our Natural Environment

Rather than conflict, we see opportunity in aligning the interests of all of our stakeholders.

For Vail Resorts, sustainability means perpetuating the superior quality of the guest experience, rooted in the strength and success of our Company and our employees, preservation and care of our community, and stewardship of the spectacular environment that surrounds our resorts….indefinitely.

We invite our employees, guests, shareholders and the greater community to join us in our efforts to protect and celebrate the natural environment and to sustain all of our resources for future generations.