About RockResorts

RockResorts' luxury resort hotels offer casually elegant accommodations, state-of-the-art RockResorts® Spas, renowned golf courses, award-winning dining and a variety of exciting outdoor adventures. The RockResorts collection includes One Ski Hill Place in Breckenridge, CO; The Osprey at Beaver Creek in Beaver Creek, CO; The Pines Lodge in Beaver Creek, CO; The Arrabelle at Vail Square in Vail Square, CO; The Lodge at Vail in Vail Village, CO; La Posada de Santa Fe Resort & Spa in Santa Fe, NM; Snake River Lodge & Spa in Jackson Hole, WY; Balcones del Atlantico in Las Terrenas, Dominican Republic; The Landings St. Lucia in Rodney Bay, St. Lucia, and Half Moon in Jamaica.

Future RockResorts include Alma del Pacifico Hotel, Costa Rica (scheduled to open in 2011) and Bimini Bay Resort and Marina in The Bahamas (scheduled to open in 2014).  

To learn more, visit our Press Room, view our Development pages, read about our Senior Executives, or visit our Employment page.

Corporate Headquarters

390 Interlocken Crescent
Suite 1000
Broomfield, CO 80021
ph: 303-404-1800
fax: 303-404-6424

Ownership

Vail Resorts, Inc. acquired a majority interest in RockResorts, L.L.C. in December 2001, and full ownership of the RockResorts brand in 2005. Vail Resorts, Inc. is the premier mountain resort operator in North America. The Company operates the mountain resorts of Vail, Beaver Creek, Breckenridge, and Keystone in Colorado; Heavenly Ski Resort in California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN).

Brand History

The RockResorts brand was originally created in 1956 by Laurance Rockefeller, with the development of Caneel Bay on St. John in the U.S. Virgin Islands. Other resorts formerly branded under the RockResorts identity include Little Dix on Virgin Gorda; The Lodge at Koele, Manele Bay on the Hawaiian island of Lanai; The Mauna Kea on the Big Island; Kapalua Bay Hotel on Maui; The Hyatt Dorado Beach, Cerromar Beach in Puerto Rico; The Woodstock Inn in Vermont; and the Grand Teton Lodge Company in Wyoming.

The Rockefeller family sold the brand to CSX Corp. in 1986. CSX subsequently sold the brand to VMS Realty in 1989.  The properties were sold off and the brand remained dormant until its purchase by Olympus Hospitality in 1999.  Olympus then rebuilt the brand with five resort hotels: Cheeca Lodge & Spa, The Equinox Resort & Spa, La Posada de Santa Fe, Rosario Resort & Spa, and Casa Madrona Hotel & Spa.  When Vail Resorts acquired a majority interest in December 2001, five additional luxury properties were added to the RockResorts brand: The Lodge at Vail, Snake River Lodge & Spa, The Pines Lodge, Keystone Lodge, and The Lodge at Rancho Mirage. 

RockResorts’ Vision

• To honor and build upon our reputation for providing exceptionally unique and indigenous luxury resorts.   
• To demonstrate sincere commitment to and compassion for our guests, employees, shareholders and community.
• To lead the industry in guest services, financial performance, innovation, integrity and attention to detail.
• To respect and celebrate the natural environment, recognizing that our beautiful resorts and their unique surroundings must be preserved and protected for the enjoyment of future generations.
• To create unparalleled loyalty among our guests by providing personalized service and memorable experiences.
• To recognize and reward our employees for the critical roles they perform in the overall guest experience. 
• To passionately contribute to the evolution of the RockResorts brand by capitalizing on its rich tradition and intrinsic value.
• To aspire to a difference that is legendary.

RockResorts’ Operating Philosophy

RockResorts is committed to providing exceptional experiences for our guests, attractive financial performance for our owners and unmatched corporate support throughout the development and management processes. We offer an uncommonly flexible and knowledgeable approach to working with owners and asset managers as, through related entities, we are resort developers and owners ourselves. We employ industry-leading strategies in order to maximize operational efficiencies and yield management, resulting in steady growth in both profitability and asset value. And we provide luxury resort services that create unique, unforgettable guest experiences. 

RockResorts’ Environmental Stewardship

As responsible stewards of the environment, we partner with our guests to protect, enhance and improve our natural treasures. Additionally, Vail Resorts offsets 100 percent of its energy use by purchasing nearly 152,000 megawatt-hours of wind energy annually for its lodging properties and its ski, retail and headquarter operations – making it the second largest purchaser of wind power of all corporations in the U.S. Lastly, Vail Resorts and the National Forest Foundation partner to raise money for conservation projects in Colorado, California and Nevada, where Vail Resorts operates its five mountain resorts.

Real Estate at RockResorts

Real estate ownership is available at select RockResorts.  Homebuyers have the opportunity to more integrally enjoy the RockResorts experience, and to discover the informal elegance, attentive service and uniquely beautiful natural settings for which each RockResort is known. Learn more>>