RockResorts' luxury resort hotels offer casually elegant accommodations, state-of-the-art RockResorts® Spas, renowned golf courses, award-winning dining and a variety of exciting outdoor adventures. 

To learn more, visit our Press Room, view our Development pages, read about our Senior Executives, or visit our Employment page.

Corporate Headquarters

390 Interlocken Crescent
Suite 1000
Broomfield, CO 80021
ph: 303-404-1800
fax: 303-404-6424


Vail Resorts, Inc. acquired a majority interest in RockResorts, L.L.C. in December 2001, and full ownership of the RockResorts brand in 2005. Vail Resorts, Inc. is the premier mountain resort operator in North America. The Company operates the mountain resorts of Vail, Beaver Creek, Breckenridge, and Keystone in Colorado; Heavenly Ski Resort in California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN).

Brand History

The RockResorts brand was originally created in 1956 by Laurance Rockefeller, with the development of Caneel Bay on St. John in the U.S. Virgin Islands. Other resorts formerly branded under the RockResorts identity include Little Dix on Virgin Gorda; The Lodge at Koele, Manele Bay on the Hawaiian island of Lanai; The Mauna Kea on the Big Island; Kapalua Bay Hotel on Maui; The Hyatt Dorado Beach, Cerromar Beach in Puerto Rico; The Woodstock Inn in Vermont; and the Grand Teton Lodge Company in Wyoming.

The Rockefeller family sold the brand to CSX Corp. in 1986. CSX subsequently sold the brand to VMS Realty in 1989.  The properties were sold off and the brand remained dormant until its purchase by Olympus Hospitality in 1999.  Olympus then rebuilt the brand with five resort hotels: Cheeca Lodge & Spa, The Equinox Resort & Spa, La Posada de Santa Fe, Rosario Resort & Spa, and Casa Madrona Hotel & Spa.  When Vail Resorts acquired a majority interest in December 2001, five additional luxury properties were added to the RockResorts brand: The Lodge at Vail, Snake River Lodge & Spa, The Pines Lodge, Keystone Lodge, and The Lodge at Rancho Mirage. 

RockResorts’ Vision

RockResorts’ Operating Philosophy

RockResorts is committed to providing exceptional experiences for our guests, attractive financial performance for our owners and unmatched corporate support throughout the development and management processes. We offer an uncommonly flexible and knowledgeable approach to working with owners and asset managers as, through related entities, we are resort developers and owners ourselves. We employ industry-leading strategies in order to maximize operational efficiencies and yield management, resulting in steady growth in both profitability and asset value. And we provide luxury resort services that create unique, unforgettable guest experiences. 

RockResorts’ Environmental Stewardship

As responsible stewards of the environment, we partner with our guests to protect, enhance and improve our natural treasures. Additionally, Vail Resorts offsets 100 percent of its energy use by purchasing nearly 152,000 megawatt-hours of wind energy annually for its lodging properties and its ski, retail and headquarter operations – making it the second largest purchaser of wind power of all corporations in the U.S. Lastly, Vail Resorts and the National Forest Foundation partner to raise money for conservation projects in Colorado, California and Nevada, where Vail Resorts operates its five mountain resorts.

Real Estate at RockResorts

Real estate ownership is available at select RockResorts.  Homebuyers have the opportunity to more integrally enjoy the RockResorts experience, and to discover the informal elegance, attentive service and uniquely beautiful natural settings for which each RockResort is known. Learn more>>