RockResorts Philosophy

Vision and Commitment 

Created by Laurance S. Rockefeller in 1956, RockResorts – with its tradition of combining informal elegance with luxurious authenticity – has included many landmark hotels throughout its legendary history. Today, RockResorts retains Laurance Rockefeller’s founding vision of creating world-class accommodations where adventure meets luxury.

RockResorts’ Vision

• To honor and build upon our reputation for providing exceptionally unique and indigenous luxury resorts.   
• To demonstrate sincere commitment to and compassion for our guests, employees, shareholders and community.
• To lead the industry in guest services, financial performance, innovation, integrity and attention to detail.
• To respect and celebrate the natural environment, recognizing that our beautiful resorts and their unique surroundings must be preserved and protected for the enjoyment of future generations.
• To create unparalleled loyalty among our guests by providing personalized service and memorable experiences.
• To recognize and reward our employees for the critical roles they perform in the overall guest experience. 
• To passionately contribute to the evolution of the RockResorts brand by capitalizing on its rich tradition and intrinsic value.
• To aspire to a difference that is legendary.

RockResorts’ Operating Philosophy
RockResorts is committed to providing exceptional experiences for our guests, attractive financial performance for our owners and unmatched corporate support throughout the development and management processes. We offer an uncommonly flexible and knowledgeable approach to working with owners and asset managers as, through related entities, we are resort developers and owners ourselves. We employ industry-leading strategies in order to maximize operational efficiencies and yield management, resulting in steady growth in both profitability and asset value. And we provide luxury resort services that create unique, unforgettable guest experiences. 

RockResorts’ Environmental Stewardship
RockResorts has a history of managing legendary hotels that embrace their spectacular surroundings and enhance the natural beauty of their settings. Today, RockResorts reflects Laurance Rockefeller's original vision by recognizing that each hotel's unique natural environment must be celebrated, preserved and protected for the enjoyment of future generations.

In keeping with Rockefeller’s vision for eco-conscious luxury destinations, RockResorts is developing comprehensive environmental programs across the full spectrum of its operations, with a focus on energy and water conservation, renewable energy, sustainable construction practices, waste reduction and recycling, sustainable cuisine, “Green Guestroom” standards, local community outreach, education and guest activism.

RockResorts is in the process of implementing a single environmental management system to be ISO 14001 certified. Additionally, Vail Resorts offsets 100 percent of its energy use by purchasing nearly 152,000 megawatt-hours of wind energy annually for its lodging properties and its ski, retail and headquarter operations – making it the second largest purchaser of wind power of all corporations in the U.S. Lastly, Vail Resorts and the National Forest Foundation partner to raise money for conservation projects in Colorado, California and Nevada, where Vail Resorts operates its five mountain resorts.

Please contact us for more information.