Beyond RockResorts

RockResorts – A Turnkey Master Resorts Operator

At RockResorts, we are committed to meeting all of our properties’ operational needs (and, thus, limiting the need to outsource functions to third parties). This holistic approach to property management can be seen in our development of the Vail and Beaver Creek ski villages, as well as in the upcoming development of Rum Cay, Bahamas. In each case, we are responsible for managing the resort’s entire lodging, recreation and commercial offerings. We have extensive experience with the following:

Pre-opening Process Management

Our corporate team is available to provide support at every stage of the pre-opening process, from design to construction to staff training. This includes:

• Selection of architects, interior designers and other consultants
• Recommendations on plans for guest rooms, spas, restaurants, etc.
• Recommendations on design and purchase of all hotel furnishings, décor, etc.
• Training materials detailing the RockResorts brand standards 
• Development and installation supervision for all hotel systems
• Staff recruiting, assignment and training 
• Opening activities and marketing initiatives

Residential Sales

Vail Resorts has extensive experience with the development of real estate sales and marketing programs, as well as a large and qualified customer database to which we can deliver these programs. 

• Sales and Marketing Expertise
  Our track record boasts a number of extremely successful developments, including Red Sky Ranch & Golf Club, Jackson Hole Golf & Tennis Club and The Arrabelle at Vail Square.   
• Robust Database
  Vail Resorts’ database of over 1.8 million households provides for a lucrative audience. Market research indicates that the median yearly household income is $400,000, and that 25% of the households have purchased or exhibited interest in purchasing lodging-related real estate. We use segmentation techniques that allow us to sort our database in numerous ways – including geographic location, household income, age, gender and behavioral detail – in order to target the most qualified potential buyers and provide them with the most compelling offers.

Property Management and Homeowner Associations

We manage approximately 2,000 third-party-owned units, which gives us substantial experience in the management of third-party owner relations. We also have a deep understanding of homeowners’ associations (HOAs), as we currently manage over 90 HOAs. This allows us to advise you on the operational impacts of decisions made in the development and contract drafting stages, and to provide assistance in the creation of:

• HOA structures
• HOA management agreements
• Condominium association declarations
• Rental program management agreements and structure

Commercial Leasing, Property Management and 
Re-development

We have extensive experience in all aspects of commercial leasing, commercial property management and commercial re-development. 

• Commercial Leasing
  We are able to conduct all major aspects of commercial leasing, including:
  • Negotiation of resort retail and restaurant leases
  • Creation of proper structure in seasonal environments
  • Creation of leasing and marketing plans that support a specific village
• Commercial Property Management
  We successfully manage:
  • Approximately 600,000 square feet of commercial retail space
  • Relationships with all resort village governing entities, including condominium associations, land associations, metropolitan districts and resort village associations
  • Multi-use buildings that have both residential and commercial occupants
  • Relationships between management and tenants at all resorts
• Commercial Re-development
  We are able to assist developers in rebuilding commercial areas by providing:
  • Capital improvement, marketing and leasing plans 
  • Village or area development plans to support resort themes
  • In-depth analysis of the industry  
  • A resort retail presence that can become an industry benchmark

Membership Clubs

With initiation fees as high as $250,000 (and climbing) on top of regular annual dues, our membership clubs have been incredibly lucrative - and can be to your project as well. We have established and currently operate several private membership clubs, including:

• Passport Club at Golden Peak
  Charter membership privileges include a reserved parking space, ski locker, ski boot storage, valet, locker rooms, lounge use and snacks.
• Game Creek Club
  Members of this private, on-mountain club are entitled to dine there during the day (it’s closed to the public for lunch), and receive preferential reservations in the evening. 
• Beaver Creek Club
  This 12,000-square-foot private club is for Beaver Creek homeowners. Members are entitled to eat at both Beano's Cabin and Allie's Cabin, which are closed to the public during lunch. 
• Bachelor Gulch Club
  Members are entitled to eat at Zach's Cabin, which is closed to the public during lunch. They also have access to the 20,000-square-foot spa and fitness center at Ritz-Carlton, Bachelor Gulch, and a new members-only lounge. 
• Arrowhead Alpine Club
  This private club is for Arrowhead homeowners. Members are entitled to the use of a lounge, spa, fitness center and private dining at The Arrowhead Mountain Yurt.
• Red Sky Ranch & Golf Club
  Members enjoy access to two spectacular golf courses, a members-only clubhouse and pro shop. 
• Jackson Hole Golf & Tennis Club
  Membership privileges include access to the club’s golf course, tennis courts, indoor swimming facilities and restaurant.
• Keystone Golf Club
  Members enjoy access to Keystone Ranch Course and The River Course at Keystone.  
• Vail Mountain Club
• This club is one of the premier alpine clubs in North America. Membership privileges include access to a private clubhouse and to RockResorts Spa® at The Lodge at Vail. Members also enjoy slopeside valet parking, a slopeside ski valet, a club concierge and more.
• The Arrabelle Alpine Club
  This world-class club is located in the heart of the new Vail Square. Membership privileges include access to RockResorts Spa® at The Arrabelle, reserved mountainside parking, an activities director, ski butler, private business center and more.

Membership Club Services

We can help you develop a membership club in the following ways:

• Design of all services available to club members 
• Establishment of club structure 
• Creation of club sales and marketing programs
• Accounting and financial reporting 
• Club advisory board services
• Reciprocity programs between your club and ours, when feasible

Golf Courses

We operate several highly rated golf courses in the U.S., including:  

• Beaver Creek Golf Course
  This Robert Trent Jones, Jr.-designed course has recently been named one of the top 10 golf courses in Colorado. 
• Jackson Hole Golf & Tennis Club
  Recently re-designed by Robert Trent Jones, Jr., this course was ranked the second best course in Wyoming by Golf Digest in 2005. 
• Keystone Ranch Course
  This Robert Trent Jones, Jr.-designed course is known both for its challenging holes and its spectacular views. It helped Keystone Resort garner a Silver Medal from Golf Magazine, 2002-2007. 
• The River Course at Keystone
  This 18-hole course has been hailed as one of the most picturesque in Colorado. Designed by Michael Hurdzan and Dana Fry, this course helped Keystone Resort garner a Silver Medal from Golf Magazine, 2002-2007. 
• Red Sky Golf Club
  This golf community includes two 18-hole professionally designed championship golf courses. The Greg Norman Course was ranked the top course in Colorado, and the Tom Fazio course was ranked the fourth best course in Colorado. Both courses were named in Golf Magazine ’s "Top 100 You Can Play" list.  

Golf Instruction

We offer elite golf training programs at Beaver Creek Golf Course, Red Sky Golf Club, Keystone Ranch Course, The River Course at Keystone and Jackson Hole Golf & Tennis Club. Each course provides certified PGA instructors that help guests improve their game and maximize their satisfaction. The Red Sky Golf Club offers Colorado's first and only David Leadbetter Golf Academy.