RockResorts Development

Vail Resorts Lodging Company (VRLC), a wholly owned subsidiary of Vail Resorts, Inc., owns and/or manages a diverse collection of properties throughout the U.S. RockResorts, VRLC’s luxury resort brand, includes distinctive properties in spectacular locations, including a six-acre resort in Santa Fe just steps from the Plaza, several intimate mountainside lodges in Colorado and Wyoming and more.

At Vail Resorts Lodging Company, we are interested in managing existing properties that fit our unique luxury RockResorts brand, and in partnering with investors and developers on new RockResorts-branded properties. RockResorts management offers many advantages, including sales and marketing support, detailed revenue management strategies and analysis, employee training in brand and performance standards and more. Through our parent company, Vail Resorts, we also offers expertise in residential sales; private membership club structuring, sales and operations; commercial leasing structuring and operations; and master resort placemaking – making us the best turnkey luxury resort operator around. 

Learn more about RockResorts' development services, executive team and current projects. You can also view our Press Room, review frequently asked questions, read our Development Brochure or contact us for more information.